College is a special time in our lives when we embark on a path of self-discovery and learning about the world around us while enjoying a pressure-free environment. It is the foundation for our future, providing us with the time and freedom to explore unlimited possibilities.

Abu Dhabi has a vision of an AI-driven city in 2027. In the UAE, approximately 50% of the GDP is generated from service-oriented businesses, including hospitality, healthcare, finance, and customer care.

Data-driven marketing can help marketers to identify customer segments and target them with relevant content and offers

Experiential marketing is an increasingly popular and effective tool for companies to engage with their target audience.