Dot Background Decorations



Article Feautred Image

4min read

What is Experiential Marketing ?

Experiential marketing is a type of marketing that focuses on creating experiences for customers to interact with a brand. This type of marketing includes activities such as product demonstrations, product sampling, live events, interactive activities, and more that allow customers to directly interact with a brand and its products or services. The goal of experiential marketing is to create a positive emotional connection between customers and the brand.

What do experiential marketers do?

  1. Experiential marketers create and manage live events and experiences that engage customers and promote a brand or product.

  2. They create interactive and memorable experiences that create lasting impressions on customers and drive brand loyalty.

  3. This includes developing creative strategies, organizing and executing events, measuring the effectiveness of campaigns, and analyzing the data to make improvements.

  4. Experiential marketers should have a deep understanding of their target audience, the brand, and the industry.

Why Experiential Marketing Matters Today ?

  1. Experiential marketing is an increasingly popular and effective tool for companies to engage with their target audience. By creating meaningful, memorable and engaging experiences for consumers, companies can build relationships, foster loyalty and create lasting impressions.

  2. Experiential marketing is a great way to increase brand recognition, create a buzz and drive sales. It also allows companies to better understand their target audience, as they can gather feedback and gain insights into consumer behavior.

  3. Experiential marketing can also help companies differentiate themselves from their competitors, as well as build credibility and trust with their customers. In today’s competitive marketplace, experiential marketing is essential for companies to stand out and make a lasting impression.

Best Experirential Marketing Examples :

Refinery29: 29Rooms

  1. 29Rooms is an experiential marketing campaign created by Refinery29, a lifestyle media company. The event takes place in multiple cities around the world and features immersive, interactive rooms designed by various influencers, artists and brands.

  2. The goal of the campaign is to create an engaging and memorable experience for attendees, as well as to promote the Refinery29 brand. The event also serves as a platform for Refinery29 to showcase their content, promote their partnerships and products, and highlight emerging trends in fashion, lifestyle and culture.

  3. Attendees are encouraged to interact with the installations, take photos, and share their experiences on social media, which helps to spread the word about the event and the Refinery29 brand.

Red Bull: Stratos

  1. Red Bull has used experiential marketing to great effect with their Stratos project. In 2012, Red Bull sponsored Austrian skydiver Felix Baumgartner’s mission to become the first person to break the sound barrier outside of a vehicle.

  2. The project was also a scientific experiment aimed at studying the effects of high-altitude jumps on the human body. To promote the mission and capture the public’s attention, Red Bull used a mix of experiential marketing techniques.

  3. They hosted live events, including a press conference in Roswell, New Mexico, and a live launch of the Stratos capsule. They also launched a website, where fans could watch the mission live and follow the progress on social media platforms.

  4. The mission was a huge success and the video of Felix’s jump was viewed by millions online. Red Bull’s innovative use of experiential marketing enabled them to create a powerful connection with their target audience.

Lean Cuisine: #WeighThis

  1. The #WeighThis campaign could involve a series of interactive events and activities to demonstrate how easy it is to make healthier food choices with Lean Cuisine. These events could include challenges such as “guess the calorie count” or “name the nutrition facts”.

  2. Participants could also weigh the Lean Cuisine products and compare them to their own food choices. Attendees could also be encouraged to share their experiences and progress on social media, with the hashtag #WeighThis.

  3. Finally, the campaign could feature celebrity nutritionists, chefs, and other health experts to demonstrate how Lean Cuisine can help people make healthier food choices.

M&M: Flavor Rooms

  1. M&M’s Flavor Rooms is an experiential marketing campaign that allows consumers to explore the world of M&M’s flavors. The campaign takes place in a series of interactive rooms that feature different M&M’s flavors and products, and guests can explore the flavors and learn more about them.

  2. The rooms are designed to be engaging and interactive, with activities such as taste tests and demonstrations, as well as interactive screens that provide information about the different flavors. Guests can even create their own custom M&M’s flavor mix.

  3. The campaign aims to increase brand awareness and loyalty, as well as encourage trial of new flavors.

Benefit Cosmetics: ‘A Lashtastic Virtual-Media Campaign’

Objective :

The objective of this virtual-media campaign is to increase brand awareness and drive sales for Benefit Cosmetics. This campaign will focus on creating an interactive, memorable, and educational experience that encourages customers to purchase and use Benefit Cosmetics products.

Strategy :

  1. Create a virtual-media campaign that is centered around the idea of “lashes”. Utilize creative visuals and content to demonstrate the beauty and potential of lashes.

  2. Develop an engaging and interactive website, featuring tutorials and instructional videos on how to use Benefit Cosmetics products.

  3. Utilize social media to create a conversation and engage with customers. Leverage influencers to create content to promote and increase visibility of the campaign.

  4. Develop a virtual beauty bar, where customers can virtually try on products and experiment with different looks.

  5. Create a loyalty program in which customers can collect points and rewards for purchasing products and interacting with the campaign.

  6. Launch a series of in-store events to engage and educate customers on the benefits of using Benefit Cosmetics products.

  7. Create a limited edition product to be released as part of the campaign.

Misereor: Charity Donation Billboard

Headline: Make a Difference in the Lives of Those in Need Copy

With your donations, you can help make a difference in the lives of those living in poverty. Through Misereor, a Catholic charity organization, your generous donations will help bring food, clothing, clean water, and medical aid to those in need. Your support will help lift up individuals and communities around the world. Make a donation today and make a lasting impact.

Lululemon: Proud & Present

  1. Lululemon is a company that prides itself on experiential marketing. They understand the importance of creating meaningful, one-of-a-kind experiences for their customers.

  2. From in-store events to pop-up yoga classes and outdoor fitness activities, Lululemon is continuously engaging their customers and creating an active community around their brand. Lululemon utilizes several experiential marketing tactics to reach their target audience.

  3. They have hosted events such as the popular “Sweatlife” festival in London, which provides yoga and fitness classes as well as workshops, seminars, and other activities.

  4. They have also launched experiential campaigns, such as the “This is Yoga” campaign in New York City, which invited people to explore their yoga practice while learning more about the brand.

Häagen-Dazs: Strawberries & Cream with Wimbledon

  1. Häagen-Dazs could leverage the Wimbledon tournament to create an experiential marketing campaign that would both delight and engage customers. To start, they could create a limited-edition Strawberries & Cream flavor that would be inspired by the Wimbledon tournament.

  2. The packaging could feature iconic imagery related to the sport, such as tennis rackets, tennis balls, and strawberries and cream. To further engage with customers, Häagen-Dazs could host a series of promotional events leading up to the tournament.

  3. The events could include a “Strawberries & Cream Night” at select locations, where customers could sample the new flavor, participate in tennis-inspired games and activities, and take home a limited-edition Wimbledon-themed Häagen-Dazs ice cream tub.

Article Content Image

The Regular myths around b2b e-commerce have to change. These are the persuading myths around b2b e-commerce.

Facebook: Facebook IQ Live

  1. Facebook IQ Live is a comprehensive virtual marketing experience that allows brands to leverage Facebook’s insights, data, and technology to create meaningful connections with their audiences.

  2. Through interactive and educational modules, Facebook IQ Live helps marketers learn more about their customers and how to effectively reach them.

  3. It includes information on how to create engaging content, measure the impact of campaigns, and optimize the customer experience across multiple channels.

  4. Additionally, Facebook IQ Live provides access to tools, best practices, and data-driven insights to help brands make informed decisions and drive results.

Zappos: “Google Cupcake Ambush”

  1. Zappos could team up with Google to create an experiential marketing campaign centered around the launch of the new Android Cupcake operating system.

  2. The campaign could involve a surprise ambush in popular locations across the country where Zappos and Google representatives hand out free cupcakes to unsuspecting members of the public.

  3. The representatives could provide information about the new operating system, as well as promotional materials for Zappos and Google.

  4. Additionally, the representatives could encourage the public to share photos of the ambush on their social media accounts with the hashtag #GoogleCupcakeAmbush. This would create a buzz around the launch of the new operating system and increase awareness of Zappos and Google.

Docker: Docker Dash

  1. Docker Dash is a unique experiential marketing tool that uses Docker containers to create interactive and immersive experiences. It can be used to create customized interactive experiences in a variety of settings, including events, conferences, trade shows, corporate events, retail stores, and more.

  2. Docker Dash allows marketers to quickly and easily deploy containers to any environment, enabling them to create unique and engaging experiences. Docker Dash also allows marketers to track user engagement and measure success.

  3. Marketers can track user interactions with different containers, as well as user movement throughout the experience. This data can then be used to further refine and optimize experiences.

Vans: House of Vans

  1. Experiential marketing is a type of marketing that focuses on creating interactive, memorable experiences for customers that help create a lasting impression. The House of Vans is a great example of experiential marketing.

  2. It is a multi-level event space located in Brooklyn, NY that houses a skate park, art gallery, live music venue, and retail shop. The space also features a variety of activities, such as workshops, classes, and screenings.

  3. Through the House of Vans, the brand is able to connect with its customers in an engaging and exciting way. Not only does this space provide a unique experience for customers, but it also allows Vans to showcase its products and services in a fun and interactive way.

  4. Additionally, the House of Vans helps to create a sense of community among customers, in which they can connect with one another through shared experiences. Ultimately, the House of Vans helps to reinforce Vans’ brand identity and create a memorable and positive experience for customers.

Rick & Morty: Rickmobile

  1. Experiential marketing, or what is also known as “engagement marketing”, is a form of marketing that focuses on creating a memorable and engaging experience for customers. The goal of experiential marketing is to create positive emotional connections between the brand and its customers.

  2. One example of experiential marketing that has been recently popularized is the Rick & Morty Rickmobile. This fun and exciting mobile experience brings the show to life with a custom-built, interactive Rick & Morty-themed truck.

  3. The Rickmobile is a traveling mobile store that makes stops at various locations around the United States. Customers can purchase exclusive Rick & Morty merchandise, such as t-shirts, hats, and other memorabilia. The truck also contains interactive video games and other activities to keep customers entertained.

Coca-Cola: FIFA World Cup VR Experience

  1. Coca-Cola partnered with FIFA to create a virtual reality experience that allowed viewers to immerse themselves in the 2018 FIFA World Cup. The experience was designed to be viewed through Samsung Gear VR headsets and was available to download via the Oculus store.

  2. Viewers were able to watch highlights from the tournament, explore the World Cup stadiums, and more. Coca-Cola also deployed a fleet of mobile VR vans to different FIFA World Cup locations, allowing fans to experience the tournament in an immersive way.

  3. This activation was a great example of experiential marketing, as it allowed fans to engage with the World Cup in a unique and unforgettable way.

Unique Marketing Uniques :

Refinery29: 29Rooms :

  1. Refinery29’s 29Rooms is a one-of-a-kind interactive art and culture experience, designed to bring out the best in creative expression and collaboration. The experiential event offers a platform for businesses and brands to reach new audiences and create unique marketing campaigns.

  2. Through a variety of activations, brands can interact with guests in an engaging and creative way. For example, brands can host art installations, interactive games, photo activations, and more.

  3. 29Rooms also offers customizable experiences, which allow brands to create their own unique activation that reflects their brand’s mission and values. With this platform, brands can create memorable experiences that leave a lasting impression on guests and spark conversations.

Red Bull: Stratos :

  1. Red Bull’s Stratos marketing campaign was a unique approach to marketing their product. It involved sending Felix Baumgartner to the edge of space in a balloon, and having him jump from the balloon, breaking the sound barrier in the process.

  2. This generated a huge amount of media attention and social media buzz, as it was a daring and ambitious feat. The campaign was a success, with Red Bull gaining huge amounts of publicity and a spike in sales as a result.

Misereor: Charity Donation Billboard :

  1. Misereor, a German charity dedicated to providing aid to those in need, is using unique marketing campaigns to draw attention to their cause and encourage donations.

  2. One of their most effective tactics is the use of billboard advertising. Misereor’s billboards typically feature a large image of a person in need, along with a short message about the cause and an invitation to donate. The images are often emotionally evocative, and the message is simple yet powerful.

  3. The billboards are placed in various public places, such as bus stops and train stations, making it easy for people to learn more about the charity’s cause and consider donating.

  4. In addition to billboard advertising, Misereor also uses digital campaigns to reach more people. These include online ads and social media posts. The charity also runs regular fundraising campaigns, such as their “12 Days of Christmas” event.

Lululemon: Proud and Present :

  1. Lululemon is a leading global athletic apparel retailer, known for its innovative and unique marketing campaigns. The company has become a household name in the sports apparel industry, and its marketing efforts have played a major role in its success. From utilizing Instagram influencers to creating unique experiences in store.

  2. Lululemon has consistently remained present in the marketing world. One of the most effective marketing campaigns Lululemon has undertaken has been their “Run for Something Better” campaign.

  3. This campaign encouraged customers to get active and join a group of like-minded people to run for a cause. Through this campaign, Lululemon was able to engage its customers on a deeper level and create a sense of community among its customers.

Zappos: Google Cupcake Ambush :

  1. Zappos is a popular online shoe and clothing retailer and is known for their creative and innovative marketing campaigns. For their Google Cupcake Ambush campaign, Zappos sent their employees to surprise unsuspecting customers in major cities across the United States with delicious cupcakes

  2. The employees handed out cupcakes at popular locations and events, with the goal of creating a positive and memorable experience for customers. The campaign was a huge success and was featured in media outlets such as Mashable,

  3. The Huffington Post, and Business Insider. Zappos also released a video about the campaign, which showcased the joy and surprise of the customers receiving the cupcakes.

Coca-Cola: FIFA World Cup VR Experience :

  1. The Coca-Cola Company has been a key partner of the FIFA World Cup for many years, and has continually looked for innovative ways to engage with fans and create memorable experiences. In 2018, Coca-Cola launched its first-ever virtual reality (VR) experience to bring fans closer to the action.

  2. The Coca-Cola FIFA World Cup VR Experience allowed users to explore a virtual stadium, watch a match, and interact with players and fans. The experience was powered by Oculus Rift and featured exclusive content from the 2018 FIFA World Cup.

  3. The VR experience was available in more than 20 countries and featured interactive elements, including a virtual ball and a penalty shootout. The experience was also available in multiple languages.